Plastic Yogurt Cups are deceptively simple. Consumers may not know why one brand of food mug is more appealing than another, why the mug looks and feels the way it does, or how it conveniently sits face-out on a store shelf. Strategic packaging choices can help companies enhance product branding and support their sustainability. The yogurt cup is a great example of the benefits of new packaging design for marketing success, carbon reduction, recyclability, and CPG growth.
Yogurt Cup Packaging Design Affects Shelf Visibility
New consumer packaging designs reflect people's values, including freshness, naturalness, and sustainability
Some container features help brands stand out in ways that consumers may not consciously notice. The "first impression" of a product can be influenced by:
Dimensions: The height and width of the front of your product can be enlarged to maximize its visual impact.
Shape: The larger cone on top may reflect dark store floors. The can or sphere will reflect bright store lights allowing the product to shine.
Quantity: When food cups are combined into a multi-pack, the repetition or continuity of graphics can create a greater visual impact.
Positioning: Multi-packs are naturally positioned correctly on the shelf, but individual yogurt cups must be positioned manually by in-store personnel. Branding can be lost if the front row of the product is not facing forward.
Shelf-ready packaging: When multiple items are combined into a single package, they can form a larger, more eye-catching unit within a smaller item.
Shadows: The traditional yogurt cup shape has an overhanging rim that casts unwanted shadows on the product. Modern wrapping equipment can create more concealed necklines to minimize this effect.
To learn more about yogurt cups, please click Plastic Packaging Containers.